The American Hereford Association (AHA) is committed to providing the tools Hereford producers need to supply better genetics to the beef industry, as well as to help Hereford seedstock producers meet the needs of their commercial customers. As beef cattle producers strive to be more profitable, it’s critical that we all continue to focus on end-product merit and on-ranch production efficiencies.
The AHA hosted its last “direction summit” in 2002. A lot has changed in the beef industry and the Hereford breed during the last 12 years.
“Hereford Genetic Summit: Get on Board, Navigate Your Future” is the theme chosen for this year’s event. The day-and-a-half conference program will include some of the most influential speakers in the beef industry.
The event will be hosted at Missouri State University’s Darr Agricultural Center/Bond Learning Center in Springfield.
Kevin Ochsner, host of Cattlemen to Cattlemen, will facilitate the program. Other industry leaders will discuss the basics of consumer demand, what is driving beef industry economics, how Herefords fit in the commercial industry today and the role of a seedstock producer. The program will be both thought-provoking and challenging as we plan for the future of the Hereford breed.
The event will also include time for some fun and social time with a “Hereford tailgate party” Thursday night and an evening on Table Rock Lake aboard the Showboat Branson Belle on Friday evening.
Plan to join us Sept. 4-5 for the Hereford Genetic Summit. You won’t want to miss this opportunity to help chart the course for our future as a breed association. Save some money and register now.
If your schedule allows, consider an extended stay in the Springfield area to explore and enjoy Branson, Mo., which is just 45 miles south of Springfield. Check out these Branson opportunities.